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SpringerBriefs in Business / The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
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Consumer Behavior in Practice
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More Sales Please
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The Challenger Sale
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Never Split the Difference
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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
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Direct Licensing and the Music Industry
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The Marketing Challenge for Industrial Companies
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Digitalization in the Luxury Fashion Industry
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