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Customer Relationship Management
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The Digital Marketing Handbook
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Akzeptanz von Beacons für Location-based Advertising
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SpringerBriefs in Business / The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
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The Direct to Consumer Playbook
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Location-based Advertising im Kontext von Big Data
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The Reign of the Customer
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Nostalgia Marketing
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Lavylites
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Consumer Behavior in Practice
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More Sales Please
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The Challenger Sale
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Never Split the Difference
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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
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