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Boundary-Spanning Marketing Organization
G. Tomas M. Hult
54.95 €
Marketing Management Support Systems
Berend Wierenga, Gerrit van Bruggen
109.99 €
Modeling Markets
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels
164.99 €
54.99 €
Online Brand Communities
Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo
65.99 €
109.99 €
Management for Professionals / Brand Growth Barriers
Ralph Krüger, Andreas Stumpf
54.99 €
Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK
Viktoria Schoja
36.00 €
41.20 €
A New Paradigm in Marketing The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch
Christina Weißenfels
46.30 €
Product Recall Management
Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke
32.99 €
197.99 €
User-Generated Content and ist Impact on Branding
Severin Dennhardt
54.99 €
Aerospace Marketing Management
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
82.49 €
Building Routes to Customers
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
82.49 €
Measuring Electronic Word-of-Mouth Effectiveness
Wolfgang Weitzl
54.99 €
30.90 €
Experience-Based Communication
Jens Ornbo, Claus Sneppen, Peter Franklin Würtz
54.99 €
109.99 €
The Creation of the Extraordinary
Hannes Gurzki
54.99 €
98.99 €
54.99 €
54.99 €
International Consumer Behavior in the 21st Century
A. Coskun Samli
109.99 €
Marketing 2.0
Gerald Corbae, Jacob B. Jensen, Dirk Schneider
54.99 €