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9.184 Artikel
Higher Education Marketing in Africa

Higher Education Marketing in Africa

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Marketing Brands in Africa

Marketing Brands in Africa

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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Joseph F. Hair Jr., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, Soumya Ray

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Narrative Organizations

Narrative Organizations

Christine Erlach, Michael Müller

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Rivalry and Group Behavior Among Consumers and Brands

Rivalry and Group Behavior Among Consumers and Brands

Cody T. Havard

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71.49 €

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Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times

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Creating a Culture of Diversity and Inclusiveness in India Inc.

Creating a Culture of Diversity and Inclusiveness in India Inc.

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A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought

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164.99 €

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Media Convergence Handbook - Vol. 1

Media Convergence Handbook - Vol. 1

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

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164.99 €

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The FORA Framework

The FORA Framework

Edy Portmann

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109.99 €

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Customer Knowledge Management

Customer Knowledge Management

Soumit Sain, Silvio Wilde

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54.99 €

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Marketing Cases from Emerging Markets

Marketing Cases from Emerging Markets

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A Concise Guide to Market Research

A Concise Guide to Market Research

Marko Sarstedt, Erik Mooi

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66.00 €

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Employee Engagement in Media Management

Employee Engagement in Media Management

Stavros Georgiades

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54.99 €

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

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Boundary Spanning Elements and the Marketing Function in Organizations

Boundary Spanning Elements and the Marketing Function in Organizations

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Cultural Perspectives in a Global Marketplace

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Cultural Perspectives in a Global Marketplace

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Digital Transformation in the Cultural Heritage Sector

Digital Transformation in the Cultural Heritage Sector

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175.99 €

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Cause-Related Marketing

Cause-Related Marketing

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93.49 €

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Why Marketing to Women Doesn't Work

Why Marketing to Women Doesn't Work

J. Darroch

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41.79 €

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Why People (Don't) Buy

Why People (Don't) Buy

Amitav Chakravarti, Manoj Thomas

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41.79 €

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Marketing in Culturally Distant Countries

Marketing in Culturally Distant Countries

Giovanna Magnani

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120.99 €

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Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce

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186.99 €

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