Displacement Increases The Price Of Capital (ePub)
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Through my own experience trying to sell tape recorders, I have found that marketing is truly an effective propaganda tool. In Japan's traditional distribution system of consumer products, the distance between producers and consumers is very far. Communication between these two subjects is very difficult, if not impossible, because between them there are first-level, second-level and third-level wholesalers selling large volumes and then retailers. Thus, this process had to go through layers and layers of brokers standing between the producer and the final consumer. This distribution system of course also has some social value, because it creates more jobs, but it is too expensive and ineffective.
Through each floor, each layer, the price of goods is pushed up, sometimes the middlemen have never seen the type of product they sell and resell. Perhaps, such a distribution system can only be suitable for common, low-tech goods. But we realized from the beginning that such a distribution system could not help the sale of our company's high-tech products. Tier three or four wholesalers certainly did not have the same interest or enthusiasm for our company's products and the product ideas we had. We need to encourage customers to use products manufactured
- Autor: Patrick Hanna
- 2024, 1. Auflage, 169 Seiten, Englisch
- Verlag: Patrick Hanna
- ISBN-10: 8869208974
- ISBN-13: 9798869208972
- Erscheinungsdatum: 01.02.2024
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- Dateiformat: ePub
- Größe: 0.12 MB
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