Web Data Mining

1. Introduction.- Part I: Data Mining Foundations.- 2. Association Rules and Sequential Patterns.- 3. Supervised Learning.- 4. Unsupervised Learning.- 5. Partially Supervised Learning.- Part II: Web Mining.- 6. Information Retrieval and Web Search.- 7. Social Network Analysis.- 8. Web Crawling.- 9. Structured Data Extraction: Wrapper Generation.- 10. Information Integration.- 11. Opinion Mining and Sentiment Analysis.- 12. Web Usage Mining.

Bing Liu is a professor of Computer Science at the University of Illinois at Chicago (UIC). He received his PhD in Artificial Intelligence from the University of Edinburgh. Before joining UIC, he was with the National University of Singapore. His current research interests include opinion mining and sentiment analysis, text and Web mining, data mining, and machine learning. He has published extensively in top journals and conferences in these fields. Several of his publications are considered seminal papers of the fields and are highly cited. He has also given more than 30 keynote and invited talks in academia and in industry. On professional services, Liu has served as associate editors of IEEE Transactions on Knowledge and Data Engineering (TKDE), Journal of Data Mining and Knowledge Discovery (DMKD), and SIGKDD Explorations, and is on the editorial boards of several other journals. He has also served as program chairs of IEEE International Conference on Data Mining (ICDM-2010), ACM Conference on Web Search and Data Mining (WSDM-2010), ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2008), SIAM Conference on Data Mining (SDM-2007), ACM Conference on Information and Knowledge Management (CIKM-2006), and Pacific Asia Conference on Data Mining (PAKDD-2002). Additionally, Liu has served extensively as area chairs and program committee members of leading conferences on data mining, Web mining, natural language processing, and machine learning. More information about him can be found from http://www.cs.uic.edu/~liub.d. He has also given more than 30 keynote and invited talks in academia and in industry. On professional services, Liu has served as associate editors of IEEE Transactions on Knowledge and Data Engineering (TKDE), Journal of Data Mining and Knowledge Discovery (DMKD), and SIGKDD Explorations, and is on the editorial boards of several other journals. He has also served as program chairs of IEEE International Conference on Data

From the reviews:

"This is a textbook about data mining and its application to the Web. [...] Liu succeeds in helping readers appreciate the key role that data mining and machine learning play in Web applications. [...] It also motivates the student by adding immediacy and relevance to the concepts and algorithms described. I liked the way the concepts are introduced in a stepwise manner. [...] I also appreciated the bibliographical notes at the end of each chapter." ACM Computing Reviews, W. Hu, , January 2009

From the reviews of the second edition:

"Liu (Univ. of Illinois, Chicago) discusses all three types of Web mining--structure, content, and usage--in the technology's efforts to glean information from hyperlinks, Web page content, and usage logs. [...] Practical examples complement the discussions throughout the text, and each chapter includes useful 'Bibliographic Notes' and an extensive bibliography. [...] Liu states that his intended audience includes both undergraduate and graduate students, but notes that researchers and Web programmers could benefit from this text as well. Summing Up: Recommended. Upper-division undergraduates through professionals." J. Johnson, Choice, Vol. 49 (5), January 2012

"[...] Liu's book provides a comprehensive, self-contained introduction to the major data mining techniques and their use in Web data mining. [...] Professionals and researchers alike will find this excellent book handy as a reference. Its extensive lists of references at the end of each chapter provide hundreds of pointers for further reading. As a textbook, it is also suitable for advanced undergraduate and graduate courses on Web mining; it is highly selfcontained and includes many easy-to-understand examples that will help readers grasp the key ideas behind current Web data mining techniques." ACM Computing Reviews, Fernando Berzal, February 2012

From the reviews:

"This is a textbook about data mining and its application to the Web. [...] Liu succeeds in helping readers appreciate the key role that data mining and machine learning play in Web applications. [...] It also motivates the student by adding immediacy and relevance to the concepts and algorithms described. I liked the way the concepts are introduced in a stepwise manner. [...] I also appreciated the bibliographical notes at the end of each chapter." ACM Computing Reviews, W. Hu, , January 2009

From the reviews of the second edition:

"Liu (Univ. of Illinois, Chicago) discusses all three types of Web mining--structure, content, and usage--in the technology's efforts to glean information from hyperlinks, Web page content, and usage logs. [...] Practical examples complement the discussions throughout the text, and each chapter includes useful 'Bibliographic Notes' and an extensive bibliography. [...] Liu states that his intended audience includes bothundergraduate and graduate students, but notes that researchers and Web programmers could benefit from this text as well. Summing Up: Recommended. Upper-division undergraduates through professionals." J. Johnson, Choice, Vol. 49 (5), January 2012

"[...] Liu's book provides a comprehensive, self-contained introduction to the major data mining techniques and their use in Web data mining. [...] Professionals and researchers alike will find this excellent book handy as a reference. Its extensive lists of references at the end of each chapter provide hundreds of pointers for further reading. As a textbook, it is also suitable for advanced undergraduate and graduate courses on Web mining; it is highly selfcontained and includes many easy-to-understand examples that will help readers grasp the key ideas behind current Web data mining techniques." ACM Computing Reviews, Fernando Berzal, February 2012