The Sell
The Secrets of Selling Anything to Anyone
(Sprache: Englisch)
The nation's no.1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be successful.
lieferbar
versandkostenfrei
Buch (Kartoniert)
18.50 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Sell “
The nation's no.1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be successful.
Klappentext zu „The Sell “
The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be successful.In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund's 10-step program for "selling anything to everyone," and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away.
Whether you're just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you're bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself-or your brand-no matter your background.
Lese-Probe zu „The Sell “
AN IMPORTANT MESSAGE FROM YOUR AUTHOR
My journey from small-town Sweden to the very top of the most competitive sales market in the world inspired me to write the book you re holding, and doing so has been an incredible experience. Within these pages I ve included my tricks, gimmicks, aces up my sleeves, and sales secrets, but I feel it s important to underline something before you get started. Success takes hard work, research, knowledge, and commitment, but the real victory comes through honesty, transparency, and being true to your word. That s what makes a truly successful person.
The subtitle of this book is The Secrets of Selling Anything to Anyone, but I want to point out that some things in life are not for sale: your loved ones, your children, your pets, your values, your integrity, your beliefs, your spirituality. It s not only that they are priceless. They are sacred. As a super salesman, it s important to remind myself that not even I can sell certain things, especially my soul. Everything else is negotiable.
Fredrik
FOREWORD
The first time I met Fredrik Eklund was poolside atop the SLS Hotel in Beverly Hills. I was in Hollywood shooting an episode of ABC s Shark Tank, and Fredrik was on the roof attracting attention. I can spot a great salesperson from across the street and certainly from across the pool. Fredrik has magnetism that s impossible to miss. At the time, I didn t know who he was (it was before Million Dollar Listing New York), but I did know one thing: He was a success. Fredrik Eklund has that killer instinct.
When I started my NYC real estate firm in 1973 with a $1,000 loan from a boyfriend, I had no experience in sales and no doubt that I d be successful. Back then there weren t any female-owned real estate firms in the city. It was a business worked by women and owned by men. I wasn t welcome, but I certainly got noticed. From wearing my short
... mehr
skirts and bright colors to calling my sales team the Power Brokers, I created my reality that I was the best seller in the city. And what happened? In 1999, the Corcoran Group became the number one residential real estate company in New York City.
Fredrik, a Swede with no contacts and no real estate license, came to America, and, in less than a dozen years, leads the number one real estate sales team in the nation. Now that s the American dream. How d he do it? He knew that perception creates reality, and he had the courage to spot and seize opportunity.
The number one trait I always looked for when I was hiring someone for my company and what I look for now when I m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who d rather die than not be the best. That s Fredrik, and after reading this book, that will be you, too.
Like any great salesperson, Fredrik is very persuasive. For example, bragging about him in this foreword wasn t enough. He even talked me into giving you my five personal beliefs about becoming a success, all of which are included in his secrets to selling anything:
1. People want to do business with someone they like. Don t ever be fooled into thinking that a job is only about the product. It s not. Business is all about the people. If people like you, they re going to want to work with you. And if they don t, you re going to have an almost insurmountable obstacle to overcome. Your job is to make them like you.
2. Selling is nothing more than playing up the good and playing down the bad. If knowing how to do this comes naturally to you, you ve got a head start. If you don t, you can learn. When I worked in a diner, I was up against another waitress to attract customers. A
Fredrik, a Swede with no contacts and no real estate license, came to America, and, in less than a dozen years, leads the number one real estate sales team in the nation. Now that s the American dream. How d he do it? He knew that perception creates reality, and he had the courage to spot and seize opportunity.
The number one trait I always looked for when I was hiring someone for my company and what I look for now when I m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who d rather die than not be the best. That s Fredrik, and after reading this book, that will be you, too.
Like any great salesperson, Fredrik is very persuasive. For example, bragging about him in this foreword wasn t enough. He even talked me into giving you my five personal beliefs about becoming a success, all of which are included in his secrets to selling anything:
1. People want to do business with someone they like. Don t ever be fooled into thinking that a job is only about the product. It s not. Business is all about the people. If people like you, they re going to want to work with you. And if they don t, you re going to have an almost insurmountable obstacle to overcome. Your job is to make them like you.
2. Selling is nothing more than playing up the good and playing down the bad. If knowing how to do this comes naturally to you, you ve got a head start. If you don t, you can learn. When I worked in a diner, I was up against another waitress to attract customers. A
... weniger
Autoren-Porträt von Fredrik Eklund, Bruce Littlefield
Fredrik Eklund, Bruce Littlefield
Bibliographische Angaben
- Autoren: Fredrik Eklund , Bruce Littlefield
- 2016, 320 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 20,1 x 13,2 cm, Kartoniert (TB), Englisch
- Verlag: Avery
- ISBN-10: 1592409520
- ISBN-13: 9781592409525
- Erscheinungsdatum: 23.03.2016
Sprache:
Englisch
Pressezitat
Advance Praise for The Sell After moving from Sweden to New York, Eklund became a megastar in that city's hyperkinetic real estate market; now he wows 'em at Bravo's Million Dollar Listing New York, which airs in 113 countries and is the No. 1 TV show on iTunes. This primer on how to sell 'anything to everyone'will be big; there were already several thousand preorders seven months before publication date.
Library Journal
Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception.
Ivanka Trump, VP of Real Estate Development and Acquisitions at The Trump Organization and author of The Trump Card
Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks!
Andy Cohen, author of the New York Times bestseller The Andy Cohen Diaries, television host and producer
The number one trait I always looked for when I was hiring someone for my company and what I look for now when I m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who d rather die than not be the best. That s Fredrik, and after reading this book, that will be you, too.
Barbara Corcoran, founder of The Corcoran Group, ABC s Shark Tank investor, and author of Shark Tales
With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you re looking for how to achieve success in the 21st Century, the answer is in your hands.
Tom Doctoroff, CEO, J. Walter Thompson, and Bestselling Author of Twitter is Not a Strategy
Kommentar zu "The Sell"
Schreiben Sie einen Kommentar zu "The Sell".
Kommentar verfassen