The Revolution Your Customers Want
Delivering on Customer Commitments
(Sprache: Englisch)
This book is about making the switch from an inward-centric, myopic view to placing the customers' needs at the centre of global manufacturing strategies. It includes case studies of manufacturers that streamline how they sell and fulfill customized products.
Erscheint am 02.09.2024
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Produktinformationen zu „The Revolution Your Customers Want “
This book is about making the switch from an inward-centric, myopic view to placing the customers' needs at the centre of global manufacturing strategies. It includes case studies of manufacturers that streamline how they sell and fulfill customized products.
Klappentext zu „The Revolution Your Customers Want “
Manufacturers have for too long been myopic in how they run their businesses. The Revolution Your Customers Want is about switching from an inward-centric, myopic view a company has of itself to one that brings the customers' needs to the centre of global manufacturing strategies. This unique approach will be bought by executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. Graduate students studying international marketing, international business or channel management and undergraduate students studying business will also buy this book.
Inhaltsverzeichnis zu „The Revolution Your Customers Want “
What is driving the revolution?Case Studies Of How Manufacturing Companies Are Responding
Centering Again On the Customer ¿ Profitably
Managing Demand
Best Practices in Re-Connecting with Customers
Managing Demand and Customers
Making Channel Dynamics Work
Inquiry-to-Order Strategies Pay Off
Bringing Analytics into your Company
Making A Financial Deep Impact
Making The Revolution Your Own
Autoren-Porträt von Louis Columbus
Louis Columbus, is a member of the Cincom Complex Manufacturing Business Solutions Team and a former Senior Analyst at AMR Research.Louis Columbus¿ career has included senior management positions with Gateway, Ingram Micro and a software start-up, where he served as Vice President, Marketing and Business Development. Prior to joining Cincom, Louis was a Senior Analyst at AMR Research, focusing on guided selling, sales and product configuration, order management and service lifecycle management. Mr. Columbus has published fifteen books on a variety of technology areas including Microsoft operating systems, peripherals, the application service provider arena, and currently serves as a weekly columnist with CRMBuyer.com and Informit.com. His most recent book, Getting Results From Your Analyst Relations Strategies (published by iUniverse.com in 2004), was completed while at AMR Research in response to the needs of vendor clients wanting to get more out of their analyst relations budgets.
Mr. Columbus is also currently a lecturer for graduate-level International Business and Marketing courses at Webster Loyola-Marymount University, contributing in this role for the past four years. He¿s also taught graduate level courses at University of California, Irvine, and California State University Fullerton. Mr. Columbus focuses on global economic theory, balance of trade, international marketing strategies, global product introductions, and international expansion strategies including join ventures and subsidiary creation. Courses have been taught onsite at Ford Motor Company and Chrysler Corporation.
Bibliographische Angaben
- Autor: Louis Columbus
- 2024, 1st ed. 2024, 200 Seiten, Maße: 15,5 x 23,5 cm, Gebunden, Englisch
- Verlag: Springer, Berlin
- ISBN-10: 1846283574
- ISBN-13: 9781846283574
- Erscheinungsdatum: 02.09.2024
Sprache:
Englisch
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