The Hype Machine
How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt
(Sprache: Englisch)
"Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening...
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"Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart."--
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Chapter 1The New Social Age
This is the whole point of technology. It creates an appetite for immortality on the one hand. It threatens universal extinction on the other. Technology is lust removed from nature. Don DeLillo
Human beings have always been a social species. We ve been communicating, cooperating, and coordinating with one another since we were hunting and gathering. But today something is different. Over the last decade, we ve doused our kindling fire of human interaction with high-octane gasoline. We ve constructed an expansive, multifaceted machine that spans the globe and conducts the flow of information, opinions, and behaviors through society. This Hype Machine connects us in a worldwide communication network, exchanging trillions of messages a day, guided by algorithms, designed to inform, persuade, entertain, and manipulate us.
The object of this machine is the human psyche. It was designed to stimulate our neurological impulses, to draw us in and persuade us to change how we shop, vote, and exercise, and even who we love. It analyzes us to give us options for what to read, buy, and believe. It then learns from our choices and iteratively optimizes its offerings. As it operates, it generates a data exhaust that traces each of our preferences, desires, interests, and time-stamped, geolocated activities around the world. It then feeds on its own data exhaust, refining its process, perfecting its analysis, and improving its persuasive leverage. Its motivation is money, which it maximizes by engaging us. The more precise it gets, the more engaging and persuasive it becomes. The more persuasive it becomes, the more revenue it generates and the bigger it grows. This is the story of the Hype Machine the social media industrial complex: how it was designed, how it works, how it affects us, and how we can adapt to it. And the story opens in Crimea.
Ten Days
On a cold day in February 2014, heavily armed gunmen surrounded
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the Crimean parliament building in Simferopol, Ukraine. They wore no sovereign markings but were later confirmed to be Russian special forces reacting to the deposition of Ukrainian president Viktor Yanukovych just days before. By all accounts, the gunmen were organized and professional. After breaking through the front door, they cut the building s communications, confiscated all mobile electronic devices, and systematically controlled who entered and exited the building, maintaining a tight perimeter and allowing no foreign journalists inside.
A few hours later, amid reports of heavy intimidation and fraud by the gunmen inside, the Crimean parliament voted to dissolve the government and replace Prime Minister Anatolii Mohyliov with Sergey Aksyonov, whose pro-Russian Unity Party had won only 4 percent of the vote in the previous election. Less than twenty-four hours later, similarly unmarked troops occupied the Simferopol and Sevastopol international airports and set up checkpoints on Crimean roads throughout the region. Two days later Aksyonov, who had earned the nickname the Goblin during his days as a businessman with ties both to the Russian mafia and to pro-Russian political and military groups, wrote a personal letter to Vladimir Putin, in his new capacity as the de facto prime minister of Crimea, formally requesting Russian assistance in maintaining peace and security there.
Before the Ukrainian government could declare Aksyonov s appointment unconstitutional, pro-Russian protests were whipped up throughout Crimea, developing a groundswell of visible support for reunification with Russia. The sentiment seemed one-sided, with many in Crimea expressing a strong desire to return to Russia. Within hours of Aksyonov requesting assistance, Putin received formal approval from the Russian Federation Council to send in troops. The R
A few hours later, amid reports of heavy intimidation and fraud by the gunmen inside, the Crimean parliament voted to dissolve the government and replace Prime Minister Anatolii Mohyliov with Sergey Aksyonov, whose pro-Russian Unity Party had won only 4 percent of the vote in the previous election. Less than twenty-four hours later, similarly unmarked troops occupied the Simferopol and Sevastopol international airports and set up checkpoints on Crimean roads throughout the region. Two days later Aksyonov, who had earned the nickname the Goblin during his days as a businessman with ties both to the Russian mafia and to pro-Russian political and military groups, wrote a personal letter to Vladimir Putin, in his new capacity as the de facto prime minister of Crimea, formally requesting Russian assistance in maintaining peace and security there.
Before the Ukrainian government could declare Aksyonov s appointment unconstitutional, pro-Russian protests were whipped up throughout Crimea, developing a groundswell of visible support for reunification with Russia. The sentiment seemed one-sided, with many in Crimea expressing a strong desire to return to Russia. Within hours of Aksyonov requesting assistance, Putin received formal approval from the Russian Federation Council to send in troops. The R
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Autoren-Porträt von Sinan Aral
Sinan Aral is the David Austin Professor of Management, Marketing, IT, and Data Science at MIT; director of the MIT Initiative on the Digital Economy; and head of MIT’s Social Analytics Lab. He is an active entrepreneur and venture capitalist who served as chief scientist at several startups; co-founded Manifest Capital, a VC fund that grows startups into the Hype Machine; and worked closely with Facebook, Yahoo, Twitter, LinkedIn, Snapchat, WeChat, and The New York Times, among other companies. He currently serves on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Centre for Responsible Media Technology and Innovation in Norway, and C6 Bank, Brazil’s first all-digital bank.
Bibliographische Angaben
- Autor: Sinan Aral
- 2021, 416 Seiten, Maße: 12,9 x 20,1 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Random House
- ISBN-10: 0593240405
- ISBN-13: 9780593240403
- Erscheinungsdatum: 07.09.2021
Sprache:
Englisch
Pressezitat
Eminently relevant . . . [The Hype Machine] offers hope that we can re-engineer social media to better serve society. New ScientistA timely and far-reaching book of great interest to anyone concerned with building a healthy public sphere in the twenty-first century. Zeynep Tufekci, author of Twitter and Tear Gas
What Sinan Aral has achieved with his new book The Hype Machine is probably the most comprehensive and best-structured presentation of social media s effects based on existing scientific studies and collective experience. The Y Circus
The scenario Aral describes should scare any technology leader, user of social media technology, or citizen within a democracy. . . . This book is worth reading to understand the sophistication of social media analytics alone. Myles Suer, CMS Wire
This is the most important book of the year! Our friendships, economy, and society now depend on billions of social media connections, and no one on the planet understands them better than Sinan Aral. . . . A lively, engaging masterpiece. Erik Brynjolfsson, bestselling co-author of The Second Machine Age
In a sea of books about social media, this is the one to read. Aral understands the new social age like no one else, and The Hype Machine offers the single best examination of how social media works and how we can make it better. Clint Watts, author of Messing with the Enemy
An immensely interesting, informative, and provocative look at the biggest technological questions of our time, and the future of our democracy. Eli Pariser, bestselling author of The Filter Bubble
The Hype Machine is a riveting story of social media s impact on how we live. Part spy novel and part science thriller, this book is an essential guide to ensuring our digital future. Jonah Berger, bestselling author of Contagious
A breathtaking journey through the economics, technology, and behavioral
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psychology of how we can capture the promise of social media and avoid its peril. Maria Ressa, CEO of Rappler and a Time Person of the Year for 2018
Full of rigor and insight, The Hype Machine tackles some of the most pressing policy questions of the Digital Age while keeping you on the edge of your seat. . . . A must-read for policy makers, business executives, and parents alike. DJ Patil, former U.S. chief data scientist
In this meticulous dissection of social media, Aral gives us a much-needed framework for understanding what happened in the 2016 election, and what will likely happen again if nothing changes. Scott Galloway, bestselling author of The Four
A useful, data-rich analysis of how we use social media and how it uses us. Kirkus Reviews
Aral takes readers on a wild journey to explore the role of social media in our lives. [The Hype Machine is] timely for readers interested in important issues, such as data ethics, privacy, platform policies and regulations, the role of social media tech giants in our lives, and how these tools impact consumers behaviors. Library Journal
Full of rigor and insight, The Hype Machine tackles some of the most pressing policy questions of the Digital Age while keeping you on the edge of your seat. . . . A must-read for policy makers, business executives, and parents alike. DJ Patil, former U.S. chief data scientist
In this meticulous dissection of social media, Aral gives us a much-needed framework for understanding what happened in the 2016 election, and what will likely happen again if nothing changes. Scott Galloway, bestselling author of The Four
A useful, data-rich analysis of how we use social media and how it uses us. Kirkus Reviews
Aral takes readers on a wild journey to explore the role of social media in our lives. [The Hype Machine is] timely for readers interested in important issues, such as data ethics, privacy, platform policies and regulations, the role of social media tech giants in our lives, and how these tools impact consumers behaviors. Library Journal
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