Sustainable Marketing

Chapter - 00: Introduction; Section - ONE: An introduction to sustainability; Chapter - 01: Getting ready for the journey; Chapter - 02: An introduction to sustainability; Chapter - 03: Deciphering the world of sustainability; Chapter - 04: Marketing and the environmentalist movement; Section - TWO: The role of marketing; Chapter - 05: The great acceleration and the golden era of marketing; Chapter - 06: The sustainable impacts of marketing; Chapter - 07: The role of marketing - the 'engine of growth'?; Chapter - 08: The mindset of marketing; Chapter - 09: The current state of marketing; Chapter - 10: The need for a new role for marketing; Section - THREE: The tools for sustainable marketing; Chapter - 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter - 12: Embedding sustainability at the heart; Chapter - 13: Strategic foundations; Chapter - 14: Activation pillars; Section - FOUR: Building sustainable marketing capability; Chapter - 15: The sustainable data universe; Chapter - 16: Capability development and the parallels to digital transformation; Chapter - 17: Your personal resilience journey; Chapter - 18: Call to action;

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival. Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership.