Strategic Innovative Marketing

Perspective.- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool.- Specifics of Marketing in the Process of Reintegration of Slovak Researchers.- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers.- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement.- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations.- Priming Effects On Cross Cultural Business Ethical Perceptions.- Part IV: 2nd Marketing Communication in SMEs.- Understanding Journalists on Twitter: The Czech Case.- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic.- Reverse Logistics in Marketing Campaigns.- Part V: 2nd Marketing in Entrepreneurship.- Competitive Strategies and Managers' Perceptions in Greek Food Manufacturing Firms.- The Perception of Warning Signs at Different Cultures.- Humor - The Strongest Emotional Appeal in Advertising.- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet.- Part VI: Business Modelling.- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing.- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes.- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach.- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations.- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs.- Motivations for Participation and E-Wom Among Supporters of Crowdfunding Campaigns.- Changes in the Legal System of the Nongovernmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-Profit Sector.- Environmental Reporting as a Part of a Marketing Communication.- Corporate Social Responsibility and Financial Performance within the Business Sector in Greece.- Part VII: Healthcare Services: Special Aspects and Challenges in an Evolving Environment.- Management of Medical Crisis Events Using ICT Tools.- Long-Term Cancer Patient Care: "New Insight on Training Needs for Health Professionals in Today's Greece" .- Leadership Capabilities and Their Effect on Job Performance, an Approach in Health Care Sector.- Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address it? .- The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System.- Assessment of Inhabitants' Health Care Needs in Local Community.- Innovation and Knowledge-Based Entrepreneurship.- The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies.- Analysis of the Characteristics of Knowledge-Intensive Firms in Greece.- A Comparative Analysis of Knowledge-Based Firms In High-Tech Sectors and Knowledge Intensive Business Services.- Reporting of Human Capital as One of the Corporate Social Responsibility Areas.- Part IX: Strategic Marketing of Heritage, Cultural and Architectural Tourism.- Food Experiences: The Oldest Social Network....- Tourism Events: the SATA Rallye Azores in Facebook and Twitter.- Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism.- Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction: The Case Study of the Display and the Educational Pro-Gram of the Archaeological Collection of Thespies (Biotia, Greece) .- Cultural Policy and Marketing Management: The case study of New Museum of Acropolis.- Part X: Symposium on Business Informatics and Modelling.- Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory.- Modeling the Promotion Process of Academic Conferences Through Social Media.- Merchandising IT Products via Social Networks: Modeling and Simulation of the Procedures.- The Contribution of Social Media in the Management of Social Relations with Customers: Modelling and Simulation of the Problem.- Modeling of Market Segmentation in Social Networks and Media.- Modeling of B2C Communication Strategies in Electronic Commerce.- Robots in the Hospital Setting: A Case Study.- A Case Study on the Use of 3d Printing Technologies in an Educational Institution.- Information Systems Phases and Firm Performance: A Conceptual Framework.- Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning.- Blended Learning and Business Modeling in Technical Translation Studies.- Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space.- The Use of Individual Learning Styles in E-Learning.- On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment.- The Information Communication Technology (ICT) in the Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education; The Case Study of Greek Educational Institutes.- Instrument of Coordination of Social Groups for Effectiveness Increase in Smart Education' Paradigm.- Legal Aspects Use of Educational and Scientific Information Has Posted on the Internet for Organizing E-Learning on the Example of Russia.- Protection of Confidential Information in Educational Information Environments.- Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University.- Part XI: Symposium on Integrated Information.- The Communication Role for the Applying of Anchoring Pricing in the Information Sector.- An Analytical Framework for the Analysis of an Information Economy.- The Use of Social Media for Private Concerns in Organizations: An Interview Study.- Toward an Integrated Approach to Information Management: A Literature Review.- Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-Las) .- Retrieval and Dissemination of Information in Distributed and Wireless Environments.- The Design of a Knowledge Base for the Prevention of Bullying in Elementary School.- Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education.- A Framework for Communities of Practice in Radiotherapy.- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard.- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study.- Hypatia Digital Library: A Text Classification Approach Based on Abstracts.- Reading Clubs: Current Trends and the Case of Greece.

main research interests are in the fields of the Marketing and Marketing Research. His articles have appeared in Procedia - Social and Behavioral Sciences - Elsevier, in Journal of Business Ethics, in many International Conferences in Marketing and in many Greek Scientific Journals.