Social Innovation for Business Success
Shared Value in the Apparel Industry
(Sprache: Englisch)
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers...
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Klappentext zu „Social Innovation for Business Success “
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.
Inhaltsverzeichnis zu „Social Innovation for Business Success “
Diffusion of Social Innovation.- Understanding Shared Value.- Success Factors and Obstacles.- Discussion of the Findings on Social Innovation.
Autoren-Porträt von Julia Schmitt
Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.
Bibliographische Angaben
- Autor: Julia Schmitt
- 2014, 2014, XI, 99 Seiten, Maße: 15,1 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658054603
- ISBN-13: 9783658054601
Sprache:
Englisch
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