Marketing Challenges in a Turbulent Business Environment

Discounting on Purchase Decision Regret.- FrontlineStore Manager's Entrepreneurial Orientation for Merchandising and Service RolePerformance: Scale Development and Validation.- Corporate Social Responsibilityand Market Orientation in an Emerging Economy: Relationships and Outcomes.-Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study.-Felix Increasing Salesperson's Self-Efficacy and Performance Through Coaching:A Quantitative Study in Canada.- Building a Platform for Change: IdentifyingSalient Beliefs Surrounding Fruit and Vegetable Consumption.- Emerging MarketConsumers: Latvian and Georgian Perceptions of Global Brands.- Beliefs andAttitudes Towards Online Advertising in a Social Network Context.- CustomerLoyalty in U.S. Hispanic Markets.- Is Knowledge Transfer Within MNCs Good forSubsidiary Performance? The Role of Subsidiary Capabilities and InnovativeCulture.- What If I Make the Wrong Decision? The Role of AnticipatedRegret inSwitching Barrier Based Customer Retention.- Reconsidering Business-to-BusinessRelationships: Multi-Dimensionality and Traces Left Behind.- Contents TheModerating Effects of Self-Brand Concept and Reference Group on ConsumerInnovativeness Toward Purchase Intention.- Advertising Directed at Children: AnEmpirical Study from Parents' Perspective on Television Advertising andAdvergames.- How Dynamic Marketing Capabilities Affect Market Share PerformanceOutput: An Innovative Brand Oriented Approach.- Export Decision-Making:Combining Planning and Improvisation to Enhance Performance.- InvestorAssociations Concerning Sustainability and the Impact of Misperceptions on SRIDecision-Making.- When Do Measured Attitudes Reflect Past Behavior?.- Positioningas Strategic Balance: The Case of Complementary and Alternative Medicine(CAM)-A Structured Abstract.- Why Has the Chinese Leadership Style Prevailedover Millenia? Towards an Evolutionary Theory of Leadership.- Learning to ImproveNew Product Outcomes.- Child Participation in Family Purchasing Process:Evidence from Lithuania.- Which Do I Prefer? A Theoretical Framework forBiculturals' Advertising Response Towards Hedonic and Utilitarian Products inJapan.- Deciphering the Brand Value Structure: New Measures and BusinessInsights.- Strategic Importance of Marketing Planning Capability: A Perspectivefrom Saudi Arabia.- Contents Donate to Me: Applying the Servicescape Frameworkto an Online Donation Setting.- Presence or Absence of Unit Price Display andIts Influence on Snack Food Choices.- Global Use and Access of SocialNetworking Websites: A National Culture Perspective.- Talking with You-Not atYou: How Brand Ambassadors Can Spark Consumer Brand Attachment?.- Materialityof Online Brand Community.- Thomas Exploring Consumer Acceptance and Engagementwith "Smart Meters".- Multichannel Customer Journeys: Mapping the Effects ofZmot, Showrooming and Webrooming.- Adding Dynamics into Transaction CostEconomics: The Social Capital Approach.- Determinants of Customer Loyalty:Evidence from the Egyptian Mobile Market.- Specific Uncertainties in theDistribution of Products from Renewable Resources: Empirical Evidence from theGerman Forestry and Wood Cluster.- An Empirical Examination of DriversImpacting Usage Intentions of Social Media Shopping.- An Improved Understandingof the Moderator Effects of Switching Costs Types on the Relationships BetweenCustomer-Perceived Value, Trust, and Customer Loyalty.- Contents Shopper'sAttitude and Demographics Influence on Store Patronage: A Comparison of Formalvs. Informal Food Retail Stores in India.- The Congruency Between the Containerand the Content: Should We Texture Everything to Seduce the Consumer?.- TurningBrand Undesirables in Brand Heroes: Capitalising on Corporate SocialResponsibility in Sport Sponsorship Alliances.- Company Initiated Communitiesof Fantasy and Brands as Relationship Builders.- An Empirical Examination ofthe Interrelationships Between Service Recovery Paradox and Its Key Antecedentsand Outcomes.- Informational Empowerment: Cross-National Comparison of InternetHealth Information Use and 'Patient-Consumer' Behaviour.- Barriers to AccessConsumer Finance and the Influence of Workforce Insecurity.- Market Resistancein Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil.- HowUnited Nations Global Compact Impacts Business Performance: The Mediating Roleof Quality of Life of Employees in Emerging Market.- Purchase a New Car: TheEffect of Impulsiveness in the Brazilian Market.- Putting Visual Rhetoric intoContext: Levels of Abstraction in the Analysis of Rhetorical Images in PrintAdvertising.- Contents Customer Empowerment, Top Management Team and ProductDevelopment: Success Paths in Turbulent Markets.- How Social Communities CreateValue: The Dynamics of Surf as a Social Practice.- The Effects of DestinationPersonality on Tourist Satisfaction, Identification, and Behaviour.- How toExplain Infatuation with the Online Secondhand Market? An Analysis ofMotivations and Perceived Risks.- Examining the Public's Desire to PunishSocially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?.- Cross-NationalEmic Scale Development in Health Care Service Quality.- Geomarketing MixOptimization Using a Fuzzy Spatial and Multiscale Segmentation.- Martine PeléPridit Is a Useful Technique for Detecting Consumer Fraud When No TrainingSample Is Available.- Innovative Materials Facilitating Resource Efficiency: DoConsumers Accept Eco-Friendly Materials?.- Managing Foreign Subsidiaries inEmerging Countries: Are They Different from Western Subsidiaries?.- Assessmentof a Web Comparative Behavioural Model with an Interdisciplinary and ComplexityApproach.- Targeting Consumers at the Bop: What Implications?.- The Impact ofCorporate Social Responsibility and Contributions to Local Communities on BrandIdentification, Corporate Reputation and Brand Loyalty.- What MarketingStrategy Matters? Examining a Contingency Model of the Relationship BetweenMarketing Performance Management and Business Unit Performance.- PricingCapabilities: Drivers and Effects on Performance.- Triangulation Without Tears.-Uses and Gratifications of Social Networking Sites: Towards the Construction ofa Measuring Instrument.- Consumer Schadenfreude: Deservingness of ProductOwnership Impacts Affect Following Another's Product Failure.- A Snowball toIntroduce Sustainability into Supply Chain.- A Typology of Barriers toPro-Environmental Behaviors: Evidence from a Three-Country Study.- Artifacts ofCorporate Identity in Emerging Business Relationships.- Key PerformanceIndicators for Measuring Employer Brand Success.- The Recommendation Bias: TheEffects of Social Influence on Individual Rating Behavior.- The Influence ofParental Style on Consumer Socialization in Mother-Adolescent Dyads andFather-Adolescent Dyads.- Understanding Situated Learning in StressfulServiceExperiences: A Cross-Cultural Perspective.- Contents To be or Not to be... doesthe level of Empathy Contribute to Successful Personal Selling ?.-DerivingValue from Advertising as a Consumable Product: Ideas and Evidence.- SocialMedia: Harming or Enhancing Your Employer Brand Attractiveness? An EmpiricalInvestigation - In-Person and Out-Person Factors in Perception of ProductAttributes.- Sustainability in Higher Education Institutions: ValidationProcess of Quantitative Instrument.- A Dyadic View on Buyers and Sellers SocialCapital: Its Effect on Customized Treatments and Relationship Commitment.- TheImportance of Being Earnest: The Authenticity of Reciprocity in MarketingExchange Relationships.- The Pursuit of Loyalty in Grocery Stores: Differencesby Retail Format.- The Mixture of Network Marketing Types in Emerging Markets:The Case of Swedish MNCs in China.- Sandberg Evaluations of a DestinationAcross Travel Contexts: Examining the Evoked Set.- Is It Better to Shop Together?Influence of Group Characteristics on Individual Buyer Utility in Mexico andthe United States.- Exploiting Proactive Interaction to Improve RetailExperiences.- Contents The Effect of Market Structure on Pricing Behavior ofIndustrial Service Firms.- Firm Strategic Behavior Versus Consumer Behavior: AnExplanation Through the Inoculation Theory.- When Employees' Retailers CreateValue Against Competition from E-Commerce.- The Tribal Consumer: A Comparisonof Traditional Maori and Modern-Day Tribal Social Systems.- Toward a UnifiedBrand Engagement Construct .- Quantity Surcharges for Consumers withConsumption Uncertainties.- Persuasive Design of Wellness Apps: Consumer BehaviorPerspective.- The Five Creatures Lesson: How Students Learn to Relate Animalsto Industry.- Multi-Latina's Leadership Role in Corporate Social Responsibilityand Sustainability Effort in Latin America.- An Investigation of theRelationships Between Hispanic Retailers' Human and Social Capital, Migrationand Gender.- Copycat or Distinctive? An Empirical Study of Consumers'Perception Towards Private Label.- Managerial Perspective of Social Media:Managing the Tension Between the Need for an Integrated Communications Approachand Consumers' Need for Personalization.- Endowment Effect in Latin America:Empirical Evidence and Implications.- Contents Brand Familiarity in LatinAmerica: A New Three-Dimensional Conceptualization and Measure.- Perceptions ofCountry Image and Product Marketing: A Study of Wine Brands from Chile andArgentina.- Perceived Risks and Psychological Well-Being in Online Education:Implications for Grade Expectations and Future Enrollment.- AssessingOrganizational Financial Health of Nonprofit Arts Organizations.- Experienceswith Gamification: The MDE Framework.- Adding Personality to New Products withFashion Co-branding.- Consumer Confusion Choosing Me-Too Snack Packages: AnExperimental Study.- Acting on Boycott Intentions: A Vietnamese Perspective onthe Role of Ethnocentrism, Animosity, and Regionality.- Building Brand LoveThrough Co-creation.- A Cross-National Study of Consumer Beliefs, Attitudes andBehaviors Toward Liking Brand Page.- South African Business Bank Customers'Product Utilisation and Likelihood to Recommend.- The Role of Affect in LuxuryBrand Extension.- Purchase Intention of Socially Responsible Apparel Goods:Investigating Consumers Cross-Culturally.- Contents Towards a Model ofStrategic Charity Rebranding Process: A Managerial Perspective.- Effects ofEwom Campaigns with Rewards from the Perspectives of Givers and Receivers.- DifferentialImpact of Price Demands in B2B Relationships.- Social Networks and OnlineAdvertising: Should Companies Promote Their Brand Fan Page or Their BrandWebsite?.- A Closer Look at the Effects of LMX and Emotional Exhaustion: AreDrained Salespeople More Deviant?.- Corporate Sponsorship Effects inBusiness-to-Business Markets.- The (Additional) Missing Link: The Role ofTailors as a Service Provider for Customization.- Unusual ProductDifferentiation: Strategic Use of Trivial Attribute and the Separate EvaluationMode.- To Investigate Antecedents of International Tourists' Place Attachmentand Its Relationships with Memories and Post-Behavioral Intentions: The Case ofSeoul City.- Measuring the Self, the Social and the Task Oriented Side ofService Customers in Joint Co-Creation Experiences.- Exploring the Nature ofValue and Well-Being Through an Internal Social Marketing Approach.- SalespersonRole Stress and Unethical Behavior.- Crisis Communication: LoweringAttributions to Restore Behavioral Intentions.- Contents The RelationshipBetween Personality and the Creativity of Frontline Employees: Evidence fromServices.- Clustering Geo-markets Using Self-Organizing Maps: Application toNatural Disaster Planning and Recovery.- Building Customer Trust and Loyalty:Does Salesperson Empathy Matter?.- Consumer Ethnocentrism in Modern Armenia.- MarketingTowards Happinessin Peru.- Employer Branding: Preliminary Thinking on the Roleof Corporate Sponsorship.- Accepted, Rejected, or Withdrawn: A Content Analysisof Reviewer Feedback and Some Advice for Marketing Educators.- The Role of NGOSin Business-To-Business Markets.- Here, There and Everywhere: The PolycentricConsumer.- The Role of Sales and Marketing in Innovation Implementation, anEmpirical Analysis in Six South American Countries.- Can You Read the Sign?Consumers' Utilization of Water Use Information and Price as Sign Cues.- GrowingNonprofit Giving Via Peer-To-Peer Connections: Benefits and Potential Backlash.-Investigating the Impact of Individual Attitudinal and Organizational Variableson Green Behaviors and Commuting at the Workplace.- Contents Exploring the Useof Online Social Marketing Tools in Motivating Healthy Alcohol ConsumptionPatterns in Britain.- A Conceptual Model of Design Benefits and BrandEngagement: The Mediating Role of Emotions-Structured Abstract.- Profit andOpportunity Cost Outcomes of Sales Force Turnover and Recruiting StrategiesUpon Various Performance Segments.- Demystifying Adaptive Selling: ExploringSalesperson Attributes and Service Behaviors.- How to Deal with UnpleasantSurprises During Service Provision?.- Theoretical Framework of MultichannelStrategy Success.- Self-determination Theory and the Influence of Extrinsic andIntrinsic Motivation for the Value Co-creation Measurement: A Proposition for aHigher Education Service Quality Scale.- Consumer Complaining Behavior: An EthnicTriangulation Perspective.- Understanding e-Word of Mouth at Chinese SocialNetworking Sites.- Antecedents of Patient-Centric Collaboration in theEmergency Department.- Relationship Quality as a Function of Luxury Car BrandImage and Personality.- Use of Facebook and the Formation and Maintenance ofSocial Capital: Evidence from Latin America.- Pedro Hidalgo and Pablo FaríasOverpromotion and the Learned Intermediary Doctrine in Advertising of Medicineand Medical Devices in the United States.- Contents The Impact of Political,Economic, and Environmental Uncertainty on the Possible Futures of Consumption.-My Perfect Wedding: How Mexican Consumers' Decisions Are Influenced byConsumerism and Traditions.- From Evangelical Roots to Capitalist Returns:Market Formation from Community Beginnings.- Teleological Actions in NegativeService Encounters.