From Customer Retention to a Holistic Stakeholder Management System

The Beginnings of TRI*M - a Personal Account.- The Food Industry: Using TRI*M for Product Improvement.- How Can Market Research Findings Lead to Lasting Improvements Within a Company?.- The TRI*M Principle-Applying It in the Public Sector.- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation.- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach.- TRI*M: Messe München (Munich Trade Fair) - Fit for the Future.- A Short History of Customer Retention - The TRI*M Benchmarking Database as an Experience Database.- How to Obtain the Voice of the Customer - Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group.- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey.- Monitoring of Transformation Processes Using the TRI*M Method.- Customer and Brand Loyalty Research - Two Separate Fields?.- How Does Customer Retention Work?.- Implementing the TRI*M Approach as a Stakeholder Management System for Russia's Largest Telecom Provider.- A Framework for Social Development Assessment.

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.