Engineering Legitimacy
How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
(Sprache: Englisch)
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win...
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Klappentext zu „Engineering Legitimacy “
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.
Inhaltsverzeichnis zu „Engineering Legitimacy “
Chapter 1 Introduction: Field transformations and institutional entrepreneurship in cultural industriesChapter 2 New institutional entrepreneurs in the fashion industry
Chapter 3 Fashion Companies: Organizational Responses to managing innovation in E-Commerce practice
Chapter 4 The Evolution of Digital Moda as an institutional entrepreneur
Chapter 5 Digital Moda: institutionalizing legitimacy in the fashion industryChapter 6 The fruits of creative disruption: Influence Legitimacy and Tech Culture transfer to Fashion industry gatekeepers
Chapter 7 Ethnography at the Threshold: A Confessional on theory and method
Autoren-Porträt von Iva Petkova
Iva Petkova teaches Sociology at Ringling College of Art and Design, USA and is curriculum advisor for Social and Behavioral Sciences in the Liberal Arts Program. Her research areas include cultural sociology, the sociology of organizations, and emergent technologies. Bibliographische Angaben
- Autor: Iva Petkova
- 2019, Softcover reprint of the original 1st ed. 2018, XVII, 188 Seiten, 1 farbige Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 303008079X
- ISBN-13: 9783030080792
Sprache:
Englisch
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