Effective Sustainability Communication for Music Festivals and other Mega-Events. Find out how to Green the Crowd

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Chapter 6.3. Communication with the Involvement of Staff and Corporation Partners:
The focus lays on the SC strategy for festival visitors. The current part summarizes issues for SC regarding important stakeholders like staff or corporation partners, as they are, already mentioned earlier, important multipliers for the sustainability message.
Convincing the Crew:
Due to the interdisciplinary sustainability does affect pretty well every part of the event organization. Due to that, Jones advises to never forget to motivate the team that will need to be on board. They need to be briefed regarding the single sustainability issues. However, what is true for the attendees, it does also count for the involved team and members of partnering businesses. This means that even if some participants are enthusiastic to support the greening of the festival, the idea still needs to be sold to others. If this point is ignored, some helpful additional input could be lost and even the final success could be affected (see Jones 2009: 45 et seq.).
If all experts of the individual sections understand the relevance of the topic and want to get involved in the greening of the music festival, solutions can be found earlier, easier and to the utmost satisfaction. And undoubtedly, dedicated staff-members are more able to inspire the visitors of the festival than those who are not.
The intension to talk out the efforts done and planned is necessary and helpful, but it also matters how the information is transmitted. To keep the stakeholder in line the following communication methods are advisable (see Jones 2010: 57):
- Sustainability briefings and meetings, where stakeholder-ideas and contribution are considered.
- Integration of stakeholders ad-hoc-ideas and decisions.
- Integration of sustainability themes in the regular meetings.
It is vital to create a special resource website for staff and contractors to post requirements and gain information about status quo of

Franziska Hillmer, M. A., was born in Freiberg in 1987. After finishing her bachelor's degree in Business Management at Eberswalde University for Sustainable Development, she further developed her knowledge of sustainability and attained the master's degree "Sustainability, Economics and Management" at Carl von Ossietzky University, Oldenburg. There, she specialized in Sustainability Communication. In the following years, she worked in a regional development project at Harz University of Applied Sciences, where sustainability communication was a significant part of her work. Today she is a business consultant, supporting entrepreneurs with the development and realisation of sustainable business concepts.