Data Strategy
How to Profit from a World of Big Data, Analytics and Artificial Intelligence
(Sprache: Englisch)
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
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Produktdetails
Produktinformationen zu „Data Strategy “
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Klappentext zu „Data Strategy “
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Inhaltsverzeichnis zu „Data Strategy “
Chapter - 01: Introduction - Why every business is now a data business; Chapter - 02: Use cases for data; Chapter - 03: Using data to improve your business decisions; Chapter - 04: Using data to understand your customers; Chapter - 05: Using data to create more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business processes; Chapter - 08: Monetizing your data; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting data; Chapter - 11: Data governance, ethics and trust; Chapter - 12: Turning data into insights; Chapter - 13: Creating a technology and data infrastructure; Chapter - 14: Building data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: Looking ahead
Autoren-Porträt von Bernard Marr
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.
Bibliographische Angaben
- Autor: Bernard Marr
- 2021, 2. Auflage, 272 Seiten, Maße: 15,5 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398602582
- ISBN-13: 9781398602588
- Erscheinungsdatum: 04.10.2021
Sprache:
Englisch
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