Content Inc.
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
(Sprache: Englisch)
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made...
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Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to - Identify the intersection of your expertise and your future customer's needs
- Determine how to "tilt" your sweet spot to find a place where little or no competition exists
- Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Use social-media and SEO to convert one-time visitors into long-term subscribers
- Grow your business by expanding into multiple delivery channels
- Monetize your product or service for ultimate business success
- Understand how to sell your content asset for millions or build the business into a large enterprise
Autoren-Porträt von Joe Pulizzi
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
Bibliographische Angaben
- Autor: Joe Pulizzi
- 2021, 2. Auflage, XXIV, 334 Seiten, Maße: 16,6 x 23,7 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Education Ltd
- ISBN-10: 1264257546
- ISBN-13: 9781264257546
- Erscheinungsdatum: 24.06.2021
Sprache:
Englisch
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