Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
(Sprache: Englisch)
The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.
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The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.
Klappentext zu „Blue Ocean Shift “
The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.
Inhaltsverzeichnis zu „Blue Ocean Shift “
Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors
Autoren-Porträt von Renee Mauborgne, W. Chan Kim
W. Chan Kim and Renee Mauborgne
Bibliographische Angaben
- Autoren: Renee Mauborgne , W. Chan Kim
- Altersempfehlung: Ab 18 Jahre
- 2022, Main Market Ed., 336 Seiten, Maße: 12,9 x 19,4 cm, Kartoniert (TB), Englisch
- Verlag: PAN
- ISBN-10: 1509832211
- ISBN-13: 9781509832217
- Erscheinungsdatum: 25.11.2022
Sprache:
Englisch
Pressezitat
Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human
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